Marketing Global Resorts Network
Those of us who sell Global Resorts Network memberships tend to find ourselves in a tough position sometimes, when we encounter a potential customer who really hates marketers. And can you blame them? Most shoppers - probably yourself included - just want to be informed and then let us make our own decisions. Let’s put it this way - when is the last time you bought something from a pushy salesperson?
The good news is, there are now a number of ways to make the sale - without getting in your customer’s face.
The difference between trying to sell a product and having interested parties come to you is in how you market yourself as well as your business and your product. As the owner of an MLM or online home-based business you face a tough road, which makes effective marketing all the more vital. By the end of this article, you’ll know exactly how to take your marketing to the next level.
For starters, let’s take a look at MLMs.
A Quickly Growing Market
The world of Multilevel Marketing is a very competitive field, as well as a difficult one. The reason why people like MLM home-based businesses is that you are in business for yourself but not by yourself. The objective is to build a network through which to move your products. Income is derived from these primary sales as well as from sponsoring other distributors.
The best way to plug in an example to illustrate effective marketing is to talk about Global Resorts .
GRN offers benefits for members as well as distributors. For a one-time fee, members can travel to four and five star resorts of the unheard of price of about $298 a week. In addition, members receive insane discounts on airfares, cruises, and amazing package deals. As an example of the savings, a family of six can book a vacation at a five star resort in Mazatlan using already-discounted Priceline for about $2369 per week. GRN members can book the same resort for $298 per week.
Benefits do not extend only to members. Affiliates of Global Resorts Network Business have the opportunity of taking part in the seven trillion dollar a year travel industry. For every membership they sell, they get $1000 in commissions. In addition, they also receive $1000 if one of the distributors they’re sponsoring makes a sale. This way, Global Resorts Network affiliates can exponentially expand their income by actively selling as well as with “passive income.”
A great opportunity: But what about the actual “selling” – the job that so many people find so difficult and unappealing and which is time-consuming and ineffective? How can you effectively sell your product, GRN memberships for example, without having to resort to traditional (i.e. ineffective) sales tactics, cold-calling, and lead chasing? This is where your marketing platform or strategy comes in.
Understanding One Kind Of Marketing System
A marketing platform that is often associated with Global Resorts Network is the Reverse Funnel System (RFS). This is not the only method of marketing your Global Resorts Network business, but because it is often mentioned in the same circles, it’s worth mentioning here. The RFS is touted as being a “hands-free online home-based business program” that can earn you thousands of dollars a week. In the program, business people like yourself work toward building a network marketing organization and focusing on traffic generation to build income. The “Funnel” takes bits and pieces of the Funded Proposal method (we’ll discuss this later). Budding entrepreneurs are told that they are “buying into a real business.”
What, however, is this “real business”? It can be difficult to tell. Their websites sing the praises of the system without ever telling prospective business owners exactly what the product or service actually is. The highlight that sells potential business owners on the RFS is that it is completely automated. It “takes you out of the equation; you can’t mess it up,” according to their campaign. Fully automated and free of the messiness of human interaction, it claims to ensure success.
Let’s say this much: it certainly is one way of marketing Global Resorts Network, but by no means is it the only way. Owning a business is risky and challenging under any circumstances, and it is especially so with MLMs. Remember, only about five percent make it. Why not give your business the best chance at success?
There Are Alternative Ways To Succeed
As the owner of a home-based business, you have to be keenly aware of marketing. You can do this through methods like RFS, but an alternative that you may find to be more effective for Global Resorts Network self-branding - making your business unique and recognizable amongst all the others out there. As an business owner, you have to ask yourself - why are people going to buy from you as opposed to another site? The simple answer is YOU.
You are, in reality, marketing you. This helps you develop a strong customer base founded on trust. You develop and build your brand – your business’s or your personal identity – and get noticed, which is key. Your brand is what separates you from the rest of the pack. This is not a one-size fits all approach, like turn-key businesses can be. This is personal. It is your business.
This sounds wonderful in theory – and it is an effective marketing strategy. But what do you do about cash flow when you’re trying to build your brand and your customer base, especially when you have a relatively costly product? As a new or up and coming home-based business owner, advertising and marketing probably take huge chunks of your operating budget. You might even go over budget. The solution?
Funded proposals Might Be Your Answer
It is very difficult to sell a $3000 product to someone with whom you have no relationship. With Funded Proposals, your $3000 product becomes secondary. Your primary product will be an inexpensively produced and distributed line of products, such as ebooks, CDs and DVDs, newsletters, or email series. You can find many of these ebooks, CDs, DVDs, newsletters, and e-mail series for free. These, while inexpensive to your customers, provide valuable content. Instead of trying and trying to sell expensive products to make ends meet, you sell smaller ticket items to generate both income and interest. The people who come to your homepage and opt to sign up for the inexpensive product become your leads. You can develop a bond with them and sell them the more expensive secondary product when the time is right.
A funded proposal creates interest in the product and interest in purchasing the product through you and your business – which is where self-branding plays into this effective marketing strategy. You are not cold calling or pulling names out of a hat to try to get uninterested people to buy. You’ve already got their interest and now you can take your time ensuring you ge the sale.
For your home-based businesses, a generic information-related product like an ebook also appeals to the online world as a whole, not just those specifically interested in GRN. This allows you to expand your customer base and encourage others to become Global Resorts Network business owners, which adds to your passive income.
This kind of system works hand-in-glove with self-branding. You develop your customer base; you build trust; you reap the benefits of your labors. I can’t see any way to take the human element out of any business, let alone one as personally invested as GRN. What makes people take notice of you, and thereforeyour business is what makes people want to buy from you as opposed to others. It is what keeps your customers loyal to you.
There are myriad ways to market Global Resorts Network, this is just one of them, and yourself. The worst thing you can do is nothing; you must be proactive. Whether that means using the RFS platform, self-branding, funded proposals, or other methods, you must be actively working to build your business. No matter what method, system, or strategy you use, there is the potential to fail. But by building your brand, using inexpensive products like ebooks as a vehicle to fund your marketing, and maintaining strong customer relations, you can give yourself the best chance to succeed with Global Resorts Network.