Focus On Your Customers To Increase Your Profits
Famous marketer Jay Abraham simplified the way that any business can grow their top line which often results in extra profit in a model called the three ways to grow a business.
The model can be adapted to focus on profits by moving the focus of the average transaction value from sales to margin and by adding a fourth component, overhead cost to provide a watch for potential cost creep as transaction values increase.
For more information see How To Increase Profit
Remember it is estimated that it costs 500 to 1000% more to find and convert a new customer as it does an existing customer.
So ask yourself:
Are you selling everything you can to existing customers?
Do you know what else they need to buy which is related to your products?
Do you know what they find difficult to buy in the right quantity or quality.
Do you delight your customers with your service excellence?
Do you have a system in place to tempt customers back to your business?
So if you believe that focusing on your customers is the right way to increase profits click over to the link.